CERVIA SALT PAN PARK. OUR ROOTED STORY.
The Cervia Salt Pan Park is the northernmost salt pan in Italy and is known worldwide for the production of its sweet salt. These boundless lands can only be accessed with sustainable mobility (on foot, by electric boat, by bicycle, by train, and by canoe) in respect of the environment and the many species of birds that live around.
This natural paradise is just a few kilometers from where SHOE was founded. Therefore, it was immediately the perfect place to highlight the strong nature connections intrinsic to the FW22 collection and its versatile and functional approach.
SWITCH HEART ON EARTH.
These boundless lands taught us to blur the threshold between form and function, establishing the brand’s values: ethics, aesthetics, inclusivity, and sustainability. From neutral and dusty colors of nature to the choice of organic cotton or recycled fabrics, it’s a complete symbiosis with the surrounding landscape.
INSPIRED BY EVERYDAY PEOPLE. LED BY EVERYDAY LIFE.
A bliss of slow gestures and deep contemplation. An endless beauty, an authentic synergy between man and landscape, is also told through colors. Explore Jasper reversible parka in biscuit and navy blue, Kiron jumpers in degradé brown and green, Ciril camo hoodie, EasyPants in mud and sand, tactile corduroy shirts, and Charles + Parker set in off-white that appear as a true landscape’s extension.