We Are
Shoe®
Positivity
Rules.

Founded in Italy by Marco Samorè, ‘Shoeshine’ burst onto the market in 2008, shaking up the casualwear market with a unique collection of plush trousers.

Taking its name from the Italian word sciuscia, meaning ‘young shoeshiners’ a nickname for the US Army during World War II, Shoeshine soon boomed into a cult phenomenon upon its launch. Classic chinos were reimagined as soft and comfortable sweatpants with typical five pocket detail and front zips. The Shoeshine signature became plush streetwear clothing, including t-shirts, hoodies but centred on sweatpants.

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NOW KNOWN AS ‘SHOE®’, THE BRAND IS RENOWNED FOR ITS YOUNG, SPORTY AND UNCONVENTIONAL APPEAL.

THE AESTHETIC IS A UNIQUE BLEND
OF URBAN ATTITUDE AND ITALIAN CREATIVITY.

The collection now comprises menswear, womenswear and kidswear. Ever season, Shoe® introduces a sample collection comprised of different micro-collections focused on a common theme, defined by selected fabrics, designs and patterns.

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Shoe® is dedicated to maintaining affordable and competitive prices whilst offering clothes created with love, passion and impeccable attention to detail.