The label was created in 2006 by Marco Samorè who has channeled his passion for arts and sports into a clothing brand meant for all ages and genders. Our inspiration comes from a desire: creating a project that encourages a feeling of togetherness in a diverse and always welcoming space.

The brand’s hero product is still the classic sweatpants reinvented in a wide range of colors and styles supported by everyday staples like hoodies, sweatshirts, chinos, socks and beanies that make up most SHOE line-up, including 100% organic cotton or recycledpieces.

for what you WEAR

Waste is nothing. We take what others consider useless and give it a new life. Our dawn jackets and swimwear lines are entirely made from 100% recycled plastic bottles featuring REPREVE technology. Our delivery packaging is made from 40% recycled plastics.

From winter to summer, the future looks exciting.

Beauty has NO LIMITS

We support self-definition through de-gendering fashion. Clothes are supposed to make you feel loved. Nobody should negotiate their image in order to some old social rules.

SHOE unisex co-ord sets aren’t attached to particular trends. Everything is based on a unisex size chart where the big focus is on comfort, proportion, and the cut.

SHOE mini

SHOE is a brand for the whole family. Newborns, boys and girls from birth to 16 yo can play with colors and funny patterns, building their own style. Style has a new role. A game for every member of the family that has one big goal: having fun putting together colorful pieces of clothing of every kind.

All smiles are over here. 

Where we are going

Milan, we’re open! The new flagship store located in Corso Garibaldi of the Brera district emits a modern yet minimal feeling and presents a combination of the brand’s effortless design and its Italian roots featuring the signature color — fuchsia evoked in many details.

Make sure to visit the new flagship on your next Milan trip.