Drops Make
An Ocean

Drops Make
An Ocean

[#WeAreEarth #WeAreShoe®]

Drops Make An Ocean is our love message to Earth and our hope for humanity enclosed in a white, unisex T-shirt made in 100% organic cotton.

Looking after the planet is more important than ever and here at Shoe®, we’re trying our best to be more environmentally friendly with the resources we have. That’s why our delivery packaging is now made from 40% recycled plastics and many garments are made in 100% organic cotton. But it’s a long way to a more sustainable future, we are all aware of this.

“Drops make an Ocean” means doing little things today to yield bigger fruits tomorrow. Earth deserves our love, now more than ever. And if you don't think you have the time to make a difference with your daily habits and clothing choices, think again.

Just be persistent. It’s for a good cause.

Our commitment to the planet in collaboration with Treedom.

Our commitment to the planet
in collaboration with Treedom.


planted trees

Caffè, Markhamia, Guava, Avocado, Tree Tomato, Cacao, Passion Fruit.

- 4.225

kilograms of CO2

The trees we have chosen to plant absorb an amount of CO2 from the atmosphere that would be enough to fill 32,500 basketballs



10 trees in Camerun, 3 in Haiti, 7 in Kenya,
10 in Tanzania

Easy steps to change our mindset.


Look after your clothes
so they last longer

Clothes are supposed to be loved and appreciated. Having truly sustainable garment care practices starts with making us feel more invested in our purchases. Look after them properly and you will have to replace things less often. Have a look at our care instructions to keep your clothes stay at their best for longer. Special garments deserve special treatments.


Go for quality
over quantity

It's all about planning. Better quality costs you more money but you're likely to have your garment for longer and will be buying less per season overall. Make sure each purchase is something you love, that suits your body shape and will wear for years to come. Create your own timeless personal style and move towards a quality capsule wardrobe.


Mend your clothes or donate
your unwanted ones.

Mend your clothes not only makes them last for longer but makes you feel good about your choice. If an item is still wearable but maybe doesn’t fit you well anymore, give it to a friend, donate it to a thrift shop, or give it to charity.
Don’t leave them hanging in your wardrobe while start donating to help others to be more sustainable.


It's estimated that 1/4 of the carbon footprint of a garment comes from the way we care for it.


Each cycle of a washing machine could release more than 700,000 microscopic plastic fibres into the environment.

117A7701 web

Easy sustainably caring instructions.



Steaming instead
of ironing

Steaming is much more gentle on your clothing. The only time we recommend ironing over steaming is when the wrinkles cannot be removed with steam alone.



Wash clothes
as little as possible

Too much washing will damage the material. Instead, treat it like a rug: hit it gently to get out any dust or dirt, and air it out to get rid of slight smells or mustiness.




A detergent that does not contain phthalates, phosphates, and non-biodegradable surfactants will make your wash as healthy for your skin and the run-off water as possible. If you plan to wash wool, cashmere, or silk, make sure your detergent is enzyme-free. Enzymes attack these natural fibers, causing the fabric to erode over time.


Discover our #OrganicCotton selection including T-shirts, hoodies, and joggers made of 100% organic cotton. Plus, we have launched #MineYours, our first genderless capsule collection based on shapes all bodies feel free inside. Swapping clothes with partners, friends, and parents (grandma, too!) is an act of love for our planet and a source of joy and creativity.

[Explore Organic Cotton]