COMA COSE. 
A NEW MILAN AESTHETICS

SHOE has collaborated with Coma Cose, a duo of singers who are experts in Milanese aesthetics, to mark a new root by opening the first flagship store in Brera. NSS magazine has documented this special meeting with an exclusive interview revealing further details on the launch of the new album, their vision of Milan, and how the style of its streets is evolving.

‘Milan is a city we love. It’s moving and transforming in a symbiotic way with us,’ said Fausto Lama and California. ‘Perhaps it is so varied that there is not only one Milan, but there are so many micro worlds and ways of living in the same city that you never get tired of.’  And there have been a lot of evolutions for the two singers during these years.

FASHION IS LIKE THE MUSIC WE MAKE

‘We like to mix different genres, but the elements must be few, ordered, and chromatically coherent. Going back to the era we live in, the aesthetics of an artist is becoming almost a problem. A look lasts the time of a shot, and if you invest too much energy in it, you risk misleading those who follow you by deviating in a few steps from musician to an influencer. So for us, fashion must reflect our daily personality.’

This vision clarifies their bond with SHOE – a brand that has made its stylistic code of effortless and welcoming language. The new album will also recall this feeling: ‘We felt the need to stop and write the sensations we were experiencing straight away. The idea of being sucked into the whirlwind of a pre-established path was too restrictive for us. Then we believe it’s time to stop and say it’s not all roses; explaining the problems is always the first step toward solutions».

WE TOOK A BREAK FROM SOCIAL MEDIA

‘Now that our fanbase has increased a lot, we desire to share some ethical reflections on the present,’ explained Coma Cose, who, among other things, took a break from social media, from this ‘cosmic bewilderment.’
‘Staying always connected makes you feel like everything has already been done, while when you switch off, there’s space for most ordinary things in our life. Social networks are slowly transforming, and in the chaos of information, having a more univocal communication better clarifies who you are.’

THEIR FAVORITES TO BUY RIGHT NOW

California wears bold styles with zebra, leopard, and all-over logo prints combined with jogger pants, crop tops, and comfortable sweatshirts in solid colors. Platform sneaker or high-heel boots and so many gold accessories. Fausto Lama wears clean-cut gabardine jackets and trousers paired with relaxed T-shirts and hoodies. Both love hats, beanies, and crew socks. So click below and embrace their sense of aesthetics.

WAITING FOR THE NEW ALBUM

Coma Cose is Fausto Lama and California. The duo was born in 2016 – first in life and then in music – mixing real experiences and urban sound with songwriting poetry. Between February and June 2017, Coma Cose released the first four songs with related videos, and in the autumn of the same year, they launched ‘Invernoo Ticinese,’ their first EP manifesto. In 2019 they gave life to their first album, ‘HYPE AURA,’ followed by a year of satisfaction and awards. ‘Post Concerto’ and ‘MANCARSI’ became gold records. 2020 focused on collaborations featuring Subsonica, Francesca Michielin, and Stabber. In 2021 Coma Cose attended the Sanremo Festival with song ‘Fiamme negli occhi’, two times platinum disc. In April 2021, they released the latest album, ‘Nostralgia’, and a sold-out tour throughout Italy.